Cruising the ICAST 2007 convention
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ICAST Convention - Day 1
I said it before, but after walking the show floor today, I will say it again. This is a BIG show! Drunken Thomas and I spent all day walking the show floor and talking to people and made it just over half way through the exhibits. It is amazing overall and we have met some great people overall and a few schmucks. I do have a tip for any exhibitors that are reading this. Make sure your sales people are up and talking to the people walking by the booths. We ran into many exhibitors where the salespeople weren’t busy, but definitely weren’t interested in talking with anyone. Though we did see a lot of them talking amongst themselves. This was a common occurrence with the bigger exhibitors.
On to the good stuff. Tons of great products coming our way later this year, and we have the samples to prove it. The big thing we saw as a trend at the show today was the expansion of fishing gear designed and marketed towards women. One of several companies moving into this market is Fishher.com who actually won the 2007 Leadership award at the show this year.
Started by Angie Michaels, Fishher.com is a place for women to find rods, tackle boxes and other fishing accesories that are designed for women. She started the company to fill avoid in the fishing tackle market. With a wide variety of tackle available and marketed for men and kids, she saw a of gear designed, built and marketed to women. Needless to say the idea is a hit, and quickly becoming a successfull company. Be sure to take a look at their site and buy some fishing tackle for your favorite fishing gal!
As for the rest of the show, be sure to bookmark our blog as we will be updating it frequently the best (and worst) of ICAST 2007
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